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*Strictly Embargoed / Not for Publication before Friday May 1st. REVEALED: AUSTRALIA'S MOST TRUSTED BRANDS - AND WHY REPUTATION ALONE IS NO LONGER ENOUGH Reader’s Digest has officially announced the results of its 27th Annual Trusted Brands survey. For Australians, the findings speak volumes about the formula required for success in today’s volatile market: retaining trust during a cost-of-living crisis is dependent on a relentless focus on relevant innovation, genuine value-for-money, and, above all, authenticity. | ||